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- Rocking photos from 80's Party Night now on Facebook!
- Did you come racing to 80s Party Night on Saturday 28th August? If so you may have been snapped by our social photographer.Read More
- Hat’s the way to be noticed!
- Following their collaboration for Ladies’ Day at Redcar Racecourse a CHANNEL 4 fashion presenter chose Tees Valley designers Kate Fearnley and Chic-Hats when it came to dressing up for the races.Read More
Data Sharing, Capture & Demographics
Increase dialogue with new consumers using access to a substantial number of ABC 1 individuals contained within Redcar Racecourses' database via the following channels:
Data Sharing
· Advance Bookers
· Annual Badge Holders
· Corporate Hospitality
· Conference & Events
Data Capture
Over 50 thousand spectators across 19 race days can be targeted as follows:
· Owners & Trainers
· Corporate Guests
· Public
A sponsor can also utilise pre-event capturing opportunities by exploiting Redcar’s own media connections and marketing campaigns.
Racing Demographics:
- Redcar is one of 18 racecourses in the country staging only Flat racing.
- Horseracing is the second most televised sport on terrestrial tv after football – accounting for 9.5% of total sports coverage on terrestrial TV, 5.3% of sports coverage on BBC and 33% of sports coverage on Channel 4.
- Horseracing is broadcast into around 9,000 betting shops across Britain, realising average midweek audiences of 700,000 and this figure rises to 1m on Saturdays and high profile racedays.
- 35% of racegoers are female.
- 30% are aged under 35 years.
- 28% of racegoers come from the wealthy “AB” socio-economic grouping.
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For more information please call us on 01642 484 068 or contact us by email |