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- QUICK GUIDE TO A DAY AT REDCAR RACES
- HORSE racing has rarely been more popular since the 1950s, with almost six million people visiting Britain’s racecourses every year. It makes horse racing the second most popular spectator sport after football. We give you the essential guide to a day at the races... Read More
- Redcar takes part in the Yorkshire Racing Summer Festival
- Why not visit another Yorkshire racecourse as well as Redcar this summer - The Yorkshire Summer Racing Festival - 17th -25th July. Read More
Data Sharing, Capture & Demographics
Increase dialogue with new consumers using access to a substantial number of ABC 1 individuals contained within Redcar Racecourses' database via the following channels:
Data Sharing
· Advance Bookers
· Annual Badge Holders
· Corporate Hospitality
· Conference & Events
Data Capture
Over 50 thousand spectators across 19 race days can be targeted as follows:
· Owners & Trainers
· Corporate Guests
· Public
A sponsor can also utilise pre-event capturing opportunities by exploiting Redcar’s own media connections and marketing campaigns.
Racing Demographics:
- Redcar is one of 18 racecourses in the country staging only Flat racing.
- Horseracing is the second most televised sport on terrestrial tv after football – accounting for 9.5% of total sports coverage on terrestrial TV, 5.3% of sports coverage on BBC and 33% of sports coverage on Channel 4.
- Horseracing is broadcast into around 9,000 betting shops across Britain, realising average midweek audiences of 700,000 and this figure rises to 1m on Saturdays and high profile racedays.
- 35% of racegoers are female.
- 30% are aged under 35 years.
- 28% of racegoers come from the wealthy “AB” socio-economic grouping.
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For more information please call us on 01642 484 068 or contact us by email |