Data Sharing, Capture & Demographics

Increase dialogue with new consumers using access to a substantial number of ABC 1 individuals contained within Redcar Racecourses' database via the following channels:

Data Sharing

·        Advance Bookers
·        Annual Badge Holders
·        Corporate Hospitality
·        Conference & Events
 

Data Capture

Over 50 thousand spectators across 19 race days can be targeted as follows:

·        Owners & Trainers
·        Corporate Guests
·        Public
 
A sponsor can also utilise pre-event capturing opportunities by exploiting Redcar’s own media connections and marketing campaigns.
 

Racing Demographics:

  • Redcar is one of 18 racecourses in the country staging only Flat racing.
  • Horseracing is the second most televised sport on terrestrial tv after football – accounting for 9.5% of total sports coverage on terrestrial TV, 5.3% of sports coverage on BBC and 33% of sports coverage on Channel 4.
  • Horseracing is broadcast into around 9,000 betting shops across Britain, realising average midweek audiences of 700,000 and this figure rises to 1m on Saturdays and high profile racedays.
  • 35% of racegoers are female.
  • 30% are aged under 35 years.
  • 28% of racegoers come from the wealthy “AB” socio-economic grouping.
 
 Redcar Racecourse: Download Brochure
 

Redcar Racecourse - Telephone icon 

For more information please call us on 

01642 484 068 or  contact us by email

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